School of Journalism and Mass Communication
BA in Journalism and Mass Communication
Programme Educational Objectives (PEOs)
PEO 1
Build a strong foundation in journalism, mass communication, and media studies, preparing graduates for diverse careers in the media and communication industry.
PEO 2
Communicate effectively through print, broadcast, digital, and emerging media using creative storytelling and audience-centred approaches.
PEO 3
Practice journalism and media communication with honesty, fairness, ethical values, and a commitment to professional responsibility.
PEO 4
Develop critical thinking and media literacy skills to analyse media content, question narratives, and make informed communication decisions.
PEO 5
Apply digital technologies, multimedia tools, and innovative communication practices to create engaging and impactful media content.
PEO 6
Apply digital technologies, multimedia tools, and innovative communication practices to create engaging and impactful media content.
PEO 7
Apply digital technologies, multimedia tools, and innovative communication practices to create engaging and impactful media content.
PEO 8
Pursue lifelong learning and continuous professional growth to remain relevant in the evolving fields of journalism, media, and communication.
Program Specific Outcomes (PSOs)
PSO 1
Produce accurate, ethical, and engaging content for print, broadcast, digital, and social media platforms by applying fundamental journalistic principles and multimedia production skills.
PSO 2
Analyse media issues and audience needs using basic research, critical thinking, and communication strategies to support informed public discourse and responsible media practice.
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