School of Journalism and Mass Communication
BA in Journalism and Mass Communication
Programme Outcome (PO)
PO 1
Build a strong foundation in journalism, mass communication, and media studies, preparing graduates for diverse careers in the media and communication industry.
PO 2
Communicate effectively through print, broadcast, digital, and emerging media using creative storytelling and audience-centred approaches.
PO 3
Practice journalism and media communication with honesty, fairness, ethical values, and a commitment to professional responsibility.
PO 4
Develop critical thinking and media literacy skills to analyse media content, question narratives, and make informed communication decisions.
PO 5
Apply digital technologies, multimedia tools, and innovative communication practices to create engaging and impactful media content.
PO 6
Apply digital technologies, multimedia tools, and innovative communication practices to create engaging and impactful media content.
PO 7
Apply digital technologies, multimedia tools, and innovative communication practices to create engaging and impactful media content.
PO 8
Pursue lifelong learning and continuous professional growth to remain relevant in the evolving fields of journalism, media, and communication.
Program Specific Outcomes (PSOs)
PSO 1
Produce accurate, ethical, and engaging content for print, broadcast, digital, and social media platforms by applying fundamental journalistic principles and multimedia production skills.
PSO 2
Analyse media issues and audience needs using basic research, critical thinking, and communication strategies to support informed public discourse and responsible media practice.
Frequently Asked Questions
1. What is the BA (Journalism & Mass Communication) programme at Metro University?
The BA (Journalism & Mass Communication) is a three-year undergraduate programme designed to prepare students for careers in journalism, digital media, content creation, advertising, public relations, corporate communication and media production. The programme combines communication skills and theoretical knowledge with practical media exposure.
2. What is the duration of the BA (JMC) programme?
The BA (JMC) programme is of 3 years, divided into 6 semesters.
3. What is the eligibility criteria for admission to BA (JMC)?
Candidates who have successfully completed 10+2 or equivalent with a minimum of 50% marks are eligible to apply, subject to the University’s admission requirements and verification of documents.
4. What is the total fee for the BA (JMC) programme?
The total programme fee for BA (JMC) is ₹3,45,600 for the three-year programme.
5. What will I learn during the BA (JMC) programme?
Students develop knowledge and practical skills in areas such as journalism reporting, media writing, editing, digital media, advertising, public relations, corporate communication, content strategy, media production, social media communication, media research and communication ethics.
6. Does the programme provide practical and industry-oriented exposure?
Yes. The programme emphasises practical learning and exposure to contemporary media practices. Students can develop skills in reporting, content creation, digital communication, media production, social media and other professional areas relevant to the evolving media industry.
7. What career opportunities are available after BA (JMC)?
Graduates can explore careers such as Multimedia Journalist, Digital Anchor, Content Creator, Social Media Manager, Brand Strategist, Digital Campaign Manager, Corporate Communication Officer, SEO Specialist, Scriptwriter/Video Producer and OTT Platform Manager. Career opportunities may also be available across journalism, advertising, public relations, digital media and corporate communication.
8. Can students receive a merit scholarship for the BA (JMC) programme?
Yes. Eligible undergraduate applicants may be considered for merit scholarships based on their Class XII performance, subject to the University’s Scholarship Policy, document verification and approval by the Scholarship Committee. Merit scholarships are limited and students are encouraged to apply early.
9. What merit scholarship is available based on Class XII marks?
Subject to the applicable Scholarship Policy and approval, the indicated tuition fee waivers are:
Class XII Score Tuition Fee Waiver
90% and above 100%
85% and above 50%
75% and above 25%
The scholarship is applicable subject to eligibility, document verification and the University’s prevailing scholarship terms and conditions.
10. Who can apply for the Founding Scholars Merit Scholarship?
Students with strong academic credentials and high achievement may be considered. Candidates demonstrating excellence in academics, innovation, sports, arts or co-curricular activities, as well as leadership potential, may also be considered, subject to programme-specific eligibility and University policy. Candidates with Class XII results from 2026 or 2025 may apply, subject to eligibility and approval.
11. How is the merit scholarship continued in subsequent years?
Scholarships are granted on an annual basis. Continuation in subsequent years is subject to the University’s Scholarship Policy and applicable conditions. Scholarships apply to tuition fees only, and students may avail themselves of only one scholarship category at a time. The original marksheet must be submitted by 31 October of the admission year, and final approval is subject to document verification by the Scholarship Committee.
12. Is there any scholarship support from the Government of Uttar Pradesh?
Eligible SC, ST and OBC students of Uttar Pradesh may apply for scholarships offered through the Social Welfare Department, Government of Uttar Pradesh, subject to the eligibility conditions of the respective scheme. Students may seek assistance from the University administration for the application process. Details are available through the official Uttar Pradesh scholarship portal: www.upscholarship.gov.in.
13. Does Metro University provide placement and career support to BA (JMC) students?
Yes. The Metro University Placement Cell supports students through personality development and soft-skills activities, job-oriented training programmes, winter and summer training opportunities, and campus recruitment drives. The Placement Cell also invites organisations to participate in recruitment activities and helps students prepare for employment opportunities.
14. Why should I choose BA (JMC) at Metro University?
BA (JMC) at Metro University offers a multidisciplinary foundation for careers in journalism, digital media, communication, advertising, public relations, content creation and media production. With a focus on storytelling, digital platforms, practical media skills, communication ethics, research and industry-oriented development, the programme aims to prepare students for the rapidly evolving media and communication ecosystem.
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